MATT CROMWELL

Previs Artist · Media Server Programmer · Notch & Content Designer

Ed Sheeran

Loop Tour

Previs Artist Pixera Programmer Notch & Content Designer

For Ed Sheeran’s Loop Tour, I delivered end-to-end technical execution across pre-visualisation, Pixera media server programming, and real-time Notch content creation, providing on-site and remote engineering support throughout the tour run.

PRE-VISUALISATION & DESIGN

I developed 3D pre-visualisations for stage, lighting, and video concepts, culminating in an interactive VR environment for client pitches. To streamline feedback, I built a custom web application allowing the team to dynamically adjust scenes and evaluate viewpoints directly within the VR space.

On the infrastructure side, I programmed the tour's Pixera media server system—controlled via grandMA3 using a custom plugin I developed for real-time parameter access. The system featured tailored GLSL shaders, adaptable project files for festival and B-rig layouts, and rock-solid tour support.

CONTENT & NOTCH CREATION

For visual content, I designed and rendered a hybrid mix of pre-rendered assets and interactive real-time Notch effects for live IMAG processing. Highlights included a live interactive 3D Mandala, driven directly from the grandMA3 console during the show.